Recruitment Consultant at Saaki Argus and Averil Consulting
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Digital Marketing Role (1-3 yrs)
Job Purpose :
On-going ideation, planning, creation, management and optimization of Facebook and Instagram ads campaigns to meet monthly and annual objectives, including building all type of audiences, building campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets on best performing ads, and relentlessly testing/iterating to generate results and hit our cost per acquisition goals. Develop effective ad creatives images on a daily basis. Track and perform daily data analysis and optimization on campaign results and ensure accurate tracking and performance attribution is in place.
Job Duties :
- Create and manage link building strategies, content marketing strategies, and social media presences
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Drive traffic to company pages
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Skills and Qualifications :
- At least 1 - 2 years of experience with all aspects of the Facebook ads platform, including Facebook Business Manager, Facebook Audiences, Facebook Pixel and Facebook SDK.
- Understanding of all Facebook campaign types, Facebooks ad auction, best practices, tools, bid and optimization strategies, objectives, audiences, tactics, and the ability to know where and when to use them in order to make the most of the budget.
- Experience with Facebook Pixel: conversion tracking, retargeting through custom audiences, etc.
- Ability to work independently, set priorities and manage multiple campaigns effectively and concurrently on a regular basis. Excellent Communications Skills required, Analytical mindset and critical thinking
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