HR Recruiter at Kalp Solutions
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Digital Marketing Role (1-2 yrs)
Mandatory skills required: Digital Marketing, Email Marketing, FB Ads, Google ads, lead generation, market research, seo
Good to have skill: content design, content marketing, content writing
Roles & Responsibility:
- Knowledge of end-to-end digital marketing for SaaS companies. Including seo, email marketing, google and Facebook ads optimisation, content outreach.
- Understanding of generating leads for sales through omnichannel marketing
- Reporting on all the above platforms. Know what metrics to measure in what channel
- Constantly research on competitor activities and mention on external blogs and try to get our content there as well
- Plan and execute campaigns through omnichannel marketing media
- Plan content calendar for thorough keyword research and industry trend analysis
- Write quality content that is easy to read, not redundant, always write from the reader- s perspective
- Plan content reach out to external websites and blogs to publish our content and give us a backlink- Content types include but not limited to bulk emails, case study, white paper, how to guides, eBook, thought leadership articles, PR, social post, presentation, webinar content.
- Work with a designer to bring the writing to life in a readable format
- The person who can get things done according to plan. Very charismatic and quick to assign tasks and take constant follow-up
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