Digital Marketing Role (1-10 yrs)
Responsibilities :
1. Develop and execute effective lead generation strategies across various digital advertising platforms, including Facebook Ads, Google Ads, LinkedIn Ads, and Instagram Ads.
2. Create and optimize compelling ad campaigns to maximize lead generation, conversion rates, and return on ad spend (ROAS).
3. Conduct thorough market research to identify target audiences, industry trends, and competitor analysis to inform campaign strategies and optimize ad targeting.
4. Collaborate with the marketing team to define campaign goals, key performance indicators (KPIs), and budgets.
5. Perform A/B testing and continuously monitor campaign performance, analyzing data and metrics to identify areas for improvement and implement optimization strategies.
6. Utilize advanced targeting options, audience segmentation, and remarketing techniques to enhance campaign effectiveness.
7. Stay up to date with industry best practices, emerging trends, and new advertising features or tools on digital platforms, providing recommendations for implementation.
8. Track, analyze, and report on key campaign metrics and KPIs to stakeholders, providing insights and recommendations for future campaigns.
9. Collaborate with graphic designers, copywriters, and other team members to develop engaging ad creatives and compelling landing pages that drive conversions.
10. Stay informed about changes in digital advertising policies and ensure compliance with relevant regulations.
