HR Consultant at Talent Socio
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Digital Marketing/Program Manager - Software Products (3-9 yrs)
- Solid experience with digital marketing for software products - See more details below.
- Must also be a people person, smart yet humble- someone who can easily work with a team and others in general.
- Experience leading teams and projects.
- He/She would need to do some program management tasks as well, like conducting meetings, compiling status reports and sending executive summaries for IT projects etc.
Qualification:MBA
Exp.:3-8 yrs
Digital marketing - Skills
Strategy and Planning
- Build result-driven marketing strategies and omni -channel campaigns aligned with business goals, both short and long term
- Create marketing roadmap incorporating strategical vision, ROI analysis, content, competition, positioning, and budget
- Develop buyer persona specific to the business offerings.
- Proactively present ideas to expand service offering and enhance positioning of the firm
- Plan & drive SEO strategies for the website through Content generation, Blog management, and Link Building
Social Media Marketing
- Manage corporate accounts, while planning and executing social media strategy and campaigns through competitive analysis, market research, audience segmentation
- Strategise & maintain content editorial calendar
E-mail Marketing
- Manage and optimise target lists
- Planning and creating e-mail campaigns including creatives and workflow
- Database segmenting, micro tagging and profiling
- Create lead generation funnel to increase and optimise database
- Assuring mobile-optimised, responsive templates.
- Copywriting guidance and recommendations on integrating email marketing into marketing strategies.
PR and Media
- Build & maintain excellent relationships with new & existing overseas merchants & Affiliate Networks
- Online PR campaigns management
- Managing social content plans and editorial calendars along online forums and directories.
- Media planning and buying.
- Conduct online media, influencer & partnership outreach.
Analysis and Reporting
- Develop in-depth reports on marketing and sales progress using.
- Analytical research to better profile, target and retarget prospects, thereby proceeding with a lean marketing approach
- Review weekly analytics of website, lead generation campaigns, blog and social media
- Iterate marketing and strategic inputs based on reports and insights
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