We are looking at hiring a Digital Marketing Manager for our brand Semporo Hospitality (A JGJ Hospitality LLP Venture)

Semporo Hospitality is bringing a technology driven local ingredient inspired at home dining experience through online food deliveries and experiential caterings through its brands: a. Tangasseri (Modern Indian) b. Kushta (North Indian / Lucknowi) c. The Oxton Food Company (British - American Colonial Inspired) d. Berzuria (Indo- Basque Taqueria; inspired from the Catalan region (Barcelona))

Responsibilities :

- Deliver on PnL targets such as revenue targets, CAC, RoI on overall spends etc.

- Manage SEM/ SEO/ digital marketing budgets and Daily/Weekly/Monthly Activities

- Achieve the targeted ROI for all Ad spends on a daily/weekly/monthly basis through data driven decision making backed by real-time data tracking

- Analyse Clicks and Conversion data, ad expenses and ROI

- Optimise and manage PPC campaigns

- Test campaigns across multiple advert groups, basis contextual ad copies and creative.

- Execute SEM/ SEO basis in-depth keyword and audience research, Competition analysis, Web Site analysis

- Work hand-in-hand with the product, content & creative teams to execute campaigns

- Prepare and report performance dashboards for online marketing campaigns

What you will be doing :

Primary responsibilities would include :

- Ideate, Plan, Develop, Experiment and Iterate growth hacks.

- Use Facebook, Twitter, Quora, Yahoo Answers, Slideshare, Youtube, Pinterest and other social platforms to drive traffic.

- Collaborate with marketing, product, sales and customer experience teams to identify key areas for growth

- Conduct online marketing campaigns and maintain online presence

- Propose creative new approaches to capture existing demand and accelerate customer acquisition

- Define and relentlessly test these initiatives within the product and across multiple channels from social to SEO to paid media

- Measure, optimize and report growth efforts and success to the team

- Stay up-to-date with the latest changes and trends in digital marketing

What we need in you :

- Deep understanding of SEO/SEM/SMM, social and viral mechanics

- Comfortable with GA and web marketing technologies such as Localytics, Optimizely, AppsFlyer, AppVirality, KissMetrics, ClickTale etc

- Minimum 2-6 years of experience in digital marketing preferably in a D2C digital brand

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