USDC Global is a leading Ed-tech company dedicated to transforming education through innovative digital solutions. We are passionate about making learning accessible and effective for students worldwide. Join our dynamic team and contribute to the future of education.

Job Description :

We are seeking a talented and experienced Digital Marketing Specialist to join our team in Mumbai. The ideal candidate will have a strong background in handling social media accounts, be proficient with CRM systems, and possess excellent creative and content writing skills. Additionally, the candidate should have a keen understanding of market research to drive our marketing strategies effectively

Key Responsibilities :

1. Social Media Management :

- Develop, implement, and manage our social media strategy.

- Create and publish engaging content on various social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)

- Monitor and analyze social media metrics to optimize performance and drive engagement.

- Respond to social media inquiries and interact with followers to build a community.

2. CRM Management :

- Utilize CRM tools to manage and analyze customer interactions and data.

- Implement CRM strategies to enhance customer retention and satisfaction.

- Coordinate with sales and support teams to ensure seamless customer experiences.

3. Creative and Content Writing :

- Develop compelling and high-quality content for blog posts, articles, newsletters, and social media updates.

- Collaborate with the design team to create visually appealing graphics and videos.

- Ensure all content aligns with brand guidelines and voice.

4. Market Research :

- Conduct market research to identify trends, competitors, and target audience insights.

- Analyze data to inform marketing strategies and campaigns.

- Prepare reports and presentations to communicate research findings to the team

Requirements :

- Bachelor's degree in Marketing, Communications, or a related field.

- Minimum of 2 years of experience in digital marketing or a similar role.

- Proven experience in managing social media accounts and CRM systems.

- Exceptional creative and content writing skills.

- Strong analytical skills with the ability to interpret data and generate actionable insights.

- Excellent communication and interpersonal skills.

- Ability to multitask, prioritize, and manage time effectively.

Preferred Qualifications :

- Knowledge of SEO and SEM.

- Familiarity with marketing automation tools.

- Basic graphic design skills.

What We Offer :

- Competitive salary and benefits package.

- Opportunity to work with a passionate and innovative team.

- Professional development and growth opportunities.

- A collaborative and inclusive work environment