Digital Marketing Professional - Big4 (4-8 yrs)
- Formulation of strategies to build engagement with clients via digital channels.
- Develop social media strategy and monitor the ongoing company presence on social media.
- Develop and monitor social media campaign and budgets.
- Optimize website content to increase online presence /visibility.
- Develop newsletters and emails to promote organisation content to clients using email automation tool.
- Provide creative ideas for content marketing to promote on digital channels.
- Measure the performance of digital marketing efforts across channels using analytics tools (Google Analytics, Sprinklr, etc.) and assess against goals (ROI and KPIs)
- Identify the latest trends on digital channels and suggest ideas and strategies.
- Collaborate with agencies and other vendor partners.
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