Digital Marketing/Paid Marketing Role - Advertising Firm (5-8 yrs)
Digital Marketing Strategist - Paid Marketing
Experience : 5 - 8 years
Budget : 6 - 10 Lacs
Location : Mumbai
Roles and Responsibilities :
- Develop, create, manage, review, and perform program marketing responsibilities associated with Facebook, Linkedin, Google Ads, Youtube, Instagram and other digital platforms.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives
- Plan and execute on monthly and quarterly plans to scale the lead volumes and manage marketing spend
- Stay informed of the relevant industry, paid media, and paid media platform trends and best practices.
- Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention.
- Manage email marketing campaigns end-to-end, including conceptualization, targeting, scheduling, campaign set-up, testing, execution, reporting and optimization, reaching prospects & existing customers.
- Provide oversight, manage and can generate daily, weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Idea & conceptualize new marketing and communication ideas resulting in marketing effectiveness
- Build long term digital assets such as organic search engine ranking, email subscriber base, content microsites, high performance creatives etc.
- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics
- Focus on the ROI of all marketing activities and have the creative ability to constantly improve performance.
Requirements :
- Must have channel expertise and thought leadership when it comes to paid digital marketing, marketing tech and its best practices.
- Robust experience in brand positioning and marketing to drive aggressive sales.
- Willingness to learn and attention to detail
- Go-getter who looks forward to a Hands-on role.
- Strong analytical skills and data-driven thinking
- Experience in setting up and optimizing Facebook, Linkedin & Google AdWords campaigns
- Good working knowledge of MS-Office, particularly Excel and PowerPoint
- Google Adwords Certification (preferred, not required)
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Good understanding of email and social media marketing
- Good knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Comfort working in a fast paced, dynamic and often ambiguous environment where multi tasking & prioritising is highly essential.
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