ROLE SUMMARY

As Digital Operations Manager you will work with the GUS senior management to define and deliver on the strategic direction with responsibility for building and managing a team of experienced digital professionals. The Digital Operations Manager will be responsible for developing and implementing the digital marketing strategy & managing the digital marketing budget. The successful candidate will be fully accountable for multiple digital marketing channels to include: PPC, Affiliates, Media Buying, Programmatic, SEO and Social Media.

The ideal candidate will be a driven individual with an entrepreneurial spirit with a wealth of digital experience gained in an Education environment (preferable). The Digital Operations Manager will have an in-depth understanding of all digital marketing disciplines and be able to demonstrate success of growth in a similar B2C business.

The Digital Operations Manager will report in to the GUS India Director.

KEY ACTIVITIES & RESPONSIBILITIES

- Oversee and support team of 20 employees based in Hyderabad - with direct management of 3 Brand team leaders

- Strategise future growth of channel with a focus on spend Vs. ROI KPI- s

- Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Social Media & SEO

- Use a range of analytical tools to identify areas of success/that need improvement

- Ensuring maintenance and growth plans for channels

- Developing Digital marketing plans for GUS brands and managing the overall digital marketing budget for the assigned brands

- Management reporting to the Executive and respective stake holders on individual brands performance

- Conduct Lifetime Value analysis across all vehicles and recommend budget allocations

- Review and selection of new technologies

- Establishing relationship with the brand owners to ensure there is collaboration with digital activities development, sharing technologies and developing

- Leveraging other group services where relevant and required and developing relationships with other shared services

- Work closely with the marketing & sales team to ensure cohesive approach and maximisation of ROI

- Work with partner agencies globally to brief and determine digital campaign strategies

- Developing short and long term strategic marketing plans to ensure that company KPIs are hit

- Meeting targets relating to income and expenditure for all brands under your remit.

- Managing staff within the digital team to include recruitment & selection, deployment, performance, training and development.

- Proactively and commercially manage digital agencies to ensure results and performance reach targets required

- Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions

- Deal with finance queries, reconciliation and ensuring all suppliers get paid on time

QUALIFICATIONS, KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED :

Essential Desirable :

Qualifications/Education Educated to degree level, or equivalent experience.

- A general Marketing qualification.

- Google Adwords Qualified

Knowledge/Skills - Crucial knowledge of Digital Marketing

Industry

- Possess exceptional budget management

- Guru in MS Office, especially Word, PowerPoint, and Excel

- Fluent and influential verbal and written communication skills

- The ability to work as an independent decision maker, along with the ability to work collaboratively with a team

- Solutions focused

- Commercially an financially astute

- Proven problem solving capability

- Ability to influence at senior level within an organization

- Proven track record of managing a budget and meeting targets

Experience - At least 8-10 experience in Digital Marketing

- Substantial experience in managing an Digital campaigns as part of a web/marketing, Experience in setting up & implementing Digital campaigns

- Experienced in managing people with a focus on team wellbeing and professional development

- Background in managing large scale Digital campaigns

- Experience of working in a fast-moving business

- Experience of managing change and implementing new initiatives

- Substantial experience of working in a management role

- Knowledge and interest about technology, marketing and communications.

- Working in an agency/network/client side

- Working in the public or private education sector

- Managing a team directly or remotely

- UK Experience/Global Experience

- Extensive online marketing experience

- Excellent sales and negotiation track record

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

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