Talent Acquisition at OnActive
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Digital Marketing Manager/PPC Expert (5-15 yrs)
Role and Responsibilities :
1- Launch and optimize various PPC campaigns
2- Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)
3- Monitor budget and adjust bids to gain better ROI.
4- Produce reports for management (e.g. dashboards)
5- Maintain partnerships with PPC ad platforms and vendors.
6- Develop and manage the research budget, ensuring cost-effective use of resources.
7- Lead, mentor, and develop the research team, fostering a collaborative and innovative work environment.
8- Conduct regular performance reviews, providing constructive feedback and development opportunities.
Requirements and skills :
- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Team handling experience is a must.
- Have 5+ years relevant exposure in handling SAAS Products PPC Accounts Have
- 3+ years relevant exposure in building and implementing SEO Audits and practices.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics/Tableau/Web Trends etc.).
- Proficient in MS Office (particularly Excel).
- Excellent communication skills.
- Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus
