Responsibilities: We are looking for Postgraduate Diploma in Marketing with 4-5 yrs experience in Search engine marketing and Search engine optimization

- Understanding of SEO/SEM/ adwords / GDN along with core inbound marketing principles.

- Experience in managing paid search programs for Media Agencies / Online or Dotcom companies

- Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

- Ability to analyze data through web analytics and expert knowledge on Google Analytics and Google Ad words.

- Performing timely market researches providing newer marketing and revenue channels that would directly affect technology roadmap (essentially growth hacking) and tracking various initiatives using key metrics customized to auto service environment.

- Identify important funnel, generate actionable insights and provide recommendations for improvement.

- Keyword research, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy.

- Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas.

- Managing SEM budgets and Daily/Weekly/Monthly Activities.

- Identify trends and insights and optimize spends and performance based on insights.

- Collaborate with internal teams to create landing pages and optimize user experience.

- On SEO performing keyword search and analysis for better ranking.

- Collaborate with agencies and vendor partners.

Job Specification:-

- B. Tech (CS) along with an MBA degree from a top B-school

- Adwords certified professional (Search, Display, Mobile)

- Expert knowledge of Google Analytics and other online web analytics tools a must

- 1-2 years of experience in a marketing/business analyst role

- Experience working with a B2B/enterprise start-up is a big plus

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.