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Digital Marketing Lead (3-5 yrs)
Experience required: 3 - 5 Years
Pay: Up to 7 LPA
Responsibilities
- Assist in the development of an integrated marketing strategy to drive awareness and activity to new and existing business partners.
- Understand and develop collateral and presentation support materials for the sales team
- Develop awareness advertising programs (traditional and online) to grow awareness in the industry
- Lead development and maintenance of CRM program
- Integrate with internal functional areas for support such as IT, Creative Services and Enrollment
- Work directly with outside agencies where needed, in coordination with the marketing department
- Provides additional general marketing support for all b2b product, services, and workforce development services as needed
- Managing B2B Marketing budget quarterly and annually
- Lead overarching strategies and create marketing programs to capture opportunities.
- Align tactics and timing with lines of business.
- ROI Analytics and Reporting
- Experience in developing and implementing digital marketing strategies and best practices
- Good knowledge of all different digital marketing channels
- Great knowledge and experience with online marketing tools and best practices
- Analytical mindset and critical thinking
- Self-initiative, sense of ownership and pride in your performance and its impact on a company's success
- Strong verbal and written communication skill in English is mandatory
Skills :
- Google AdWords+ Google Analytics Facebook Ads Website Copy SEO Tools such as SE
- Google Analytics Digital Marketing Search Engine Marketing Web Analytics & Report
- Email Marketing Social Media Optimization Backlinking.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
