Talent Acquisition Specialist at SKS Enterpprises
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Digital Marketing Expert - Real Estate (5-10 yrs)
Role : Digital Marketing Expert
Reports to : Chief Marketing Officer
Location : Solitaire Corporate Park, Andheri, Mumbai
About the Company : Our client is Mumbai based Real Estate Technology startup.
- As India's first technology-based and consumer-centric real estate buying platform, the client is building on its reputable stature and has gained the attention of several leading investors.
- Post its successful first round of funding of $2M led by Tinder founder Justin Mateen, celebrity investor Brad Bao, the Co-Founder of Lime and Kinzon Capital has invested an undisclosed amount in the company. Our client also has a post funding valuation of $12M, making it one of the highest valued companies in India at the seed stage.
- The business plans to transform the homebuyer journey in real estate from a cumbersome and painful process that is completely out of sync with the digital economy. It is building a fully integrated online to offline system to make real estate transactions delightful, rather than painful as they currently are.
- Using data science and proprietary algorithms, the company will also allow clients to compare properties fairly and price transparency will lead to higher transactions in the industry.
Responsibilities :
- In this role you will be responsible for growth of the digital pipeline, from aligning briefs with business goals to translating key objectives into an integrated plan.
- Planning content engagement, contact acquisition and demand generation through email, web,social and targeted advertising.
- Develop key customer audiences by planning return-user engagement and remarketing experiences
- Identify critical areas of improvement across the web user journey and funnel while developing plans to address challenges in a rapid and effective manner.
- Strategize the go-to-market activation plan including channel mix, reach and ROI.
- Build systems for forecasting, measuring, and reporting on the performance of campaigns.
- Drive the measurement for marketing ROI to demonstrate digital as an enabler of growth.
- Evaluate and develop new digital marketing channels and opportunities.
- Strong project management, analytic and interpersonal skills
- Writing briefs
- Developing and organizing campaign projects and assets
- Timely communication coordinating all stakeholders
- Managing timely delivery and outcomes
- Motivated and independent to act with precision and initiative.
- Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- LinkedIn
- YouTube Marketing
One Should have worked on :
1- PPC Campaigns
2- Site analysis
3- SEO Tools
4- On-page Knowledge
5- Content Analysis
6- Off - Page Knowledge
7- AdWords and paid campaigns.
8- Leads generation
Experience/Qualifications/Skills :
- Education :
- B. Tech / MBA / Graduate Degree in Computers/IT/ Marketing / Advertising with business understanding.
- MBA (Marketing) Preferred
- Minimum 5 Years of experience from Real Estate / Property Tech industry.
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