Digital Marketing Expert (4-8 yrs)
Responsibilities :
- Build digital paid media programs and monitor for budget pacing and performance
- Optimize active paid media campaigns to improve performance
- Trafficking creative
- Generate reports and provide insights into performance, including metrics and KPIs
- Work with the US team Manager to provide deliverables
- Support the Noida based Manager and Lead on other tasks as needed
- Communicate with Client Services team, ensuring they are made aware of any changes or issues that arise and the implication on client accounts
- Always be learning more about paid search, paid social, display and other relevant digital paid media topics
Requirements :
- 4-6 years of experience in digital media planning and buying, preferably in an advertising agency, multi-unit retail, or franchise/dealer organization
- Experience in platforms such as Google Ads, Facebook Ads Manager, and DSPs
- Report oversight in tools like Datorama, Domo, Adobe Analytics, Tableau, Power BI, or similar
- Superior communication skills, both verbal and written, in English and Hindi
- Well versed in use of Microsoft office products (Excel, PowerPoint, Outlook)
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