We are in search of a versatile and dynamic Digital Marketing Designer to join our expanding in-house marketing team. This role is pivotal in managing and enhancing our WordPress-based website, requiring a keen eye for design execution, a solid grasp of SEO implementation, and a passion for driving digital marketing initiatives.

Responsibilities:

Website Management:

- Oversee and maintain the company's WordPress website using Elementor as the theme builder.

- Incorporate WP Toolset/Types for merging dynamic data from custom fields, taxonomy, and relationships.

Form Integration:

- Manage and optimize Gravity Forms for efficient form collection, automation initiation, and webhooks.

MarTech Stack Integration:

- Collaborate closely with the team to ensure seamless integration to initiate campaign nurture messaging based on user integration.

- Connect functionality for CMS to pipe data to CRM for effective customer relationship management and lifecycle engagement.

Digital Marketing Strategy:

- Develop and execute digital marketing strategies, with a focus on enhancing the website's design and user experience.

- Monitor and analyze website performance using analytics tools and implement necessary optimizations.

Design Execution:

- Bring a keen eye for design to ensure the website reflects the brand aesthetic and provides an optimal user experience.

SEO Implementation:

- Implement basic SEO strategies to improve the website's search engine visibility and ranking.

Cross-Functional Collaboration:

- Collaborate with various departments to understand their needs and implement digital solutions that align with business objectives.

Requirements:

- Proven experience in managing and optimizing WordPress websites, preferably with hands-on experience using Elementor and WP Toolset/Types.

- Strong proficiency in Gravity Forms for form collection and automation.

- Familiarity with Braze or similar tools for message orchestration.

- Experience with CRM systems and customization.

- Solid understanding of digital marketing strategies, analytics, design execution, and basic SEO principles.

Qualifications:

- Bachelor's degree in Marketing, Digital Marketing, or a related field.

- 2+ years of experience in a similar role.

- Strong problem-solving skills and attention to detail.

- Excellent communication and collaboration skills.

- If you are a tech-savvy, results-driven individual with a passion for digital marketing, website management, and a flair for design, we invite you to apply for this exciting opportunity. Contribute to the growth and success of our company by bringing your unique blend of skills to our dynamic team.

To apply, please submit your resume, and cover letter detailing your relevant experience with 3 portfolio examples.

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