Responsibilities

- Optimize client lead generation and conversion rates through a combination of growth marketing and inbound marketing strategies.

- Create and execute marketing strategies that will drive up site traffic, convert that traffic into new leads into customers, evaluate our marketing performance metrics, and collaborate with internal teams.

- Find new growth opportunities within already-used channels as well as outside (explore new avenues/ growth hacks) to attract new and engaged users.

- Create content for every stage of the buyer journey, increase conversion rates and drive marketing-qualified leads

- Manage and execute multi-channel marketing campaigns by leveraging your knowledge of SEO, social, content marketing, emailers, CRO and PPC. The ultimate goal is drive customer acquisition.

- Curate insights from social and Google Ads Manager, Google Analytics, SEO to map customer journeys and buyer segments.

- Continuously improve and optimise websites to drive customers through the funnel.

- Create reports/dashboards that gives clients a panoramic view of all marketing channels and performance of every marketing activity.

- Work closely with sales and use analytics to understand how we can improve our marketing campaigns to convert more leads into customers.

- Manage weekly or fortnightly client meetings - discuss their analytics, share the progress, discuss any new assignments that are coming up, brainstorm how team can optimize each conversion path.

What would thrill us : 

- Able to clearly communicate what is working and give logical solutions to every growth marketing challenge.

- Atleast 4-6 years of experience in building SEO, growth marketing, digital marketing and content marketing strategies

- Extensive knowledge about web analytics, A/B testing, and inbound marketing tactics

- Experience with Hubspot and Zoho

- Prociency in using Google Analytics (Google Analytics Individual Qualication is a plus)

- Basic coding skills in Javascript, JQuery, HTML, and CSS

- Expert at CRO and knows how to use smart CTAs to improve traffic to lead conversion.

- Good communication skills and ability to work as a team player.

- A hacker's type mentality, full of curiosity and creativity.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.