HR at Mangal Management Services
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Digital Marketing/B2B Marketing Professional (1-5 yrs)
We are seeking a Digital Marketing Specialist to help achieve the business goals of Swaypay, Inc primarily supporting the company's sales-related growth & awareness objectives! You will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, Pinterest, Bing, and Capterra).
This position will play a key role in developing and planning digital media strategies, executing against the plan, and delivering campaign performance results.
You will work closely with Sales and Business Development to prioritize your efforts and deliverable.
The ideal candidate is results-driven, highly analytical, organized, articulate and a self-starter. This is a unique opportunity to help grow and develop the Paid Media team at SwayPay.
Responsibilities :
- Manage the day-to-day execution of search, display and paid social media campaigns.
- Monitor and analyze metrics to pull insights into campaign performance and provide recommendations for campaign optimization.
- Manage media budgets and report on KPIs.
- Develop internal creative briefs and project manage creative needs for paid media campaigns.
- Collaborate with Sales and Business Development Teams to develop cohesive marketing campaigns across all channels.
Skills & Qualifications :
- 1-3 years of relevant experience in paid channels.
- Proven track record of creating, executing and continually optimizing paid media campaigns for a variety of platforms (Google, Facebook, Instagram, Pinterest, Bing, Capterra).
- Strong analytical skills with A/B testing experience across all channels.
- Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization.
- Experience in B2B copy writing and audience targeting.
- Good understanding of SEO.
- Strong project management skills.
- B2B experience in SaaS companies a plus.
- Bachelor's Degree or higher required.
Salary Range is 15 L to 20 L annul.
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