Digital Marketing Analyst - IT (2-5 yrs)
The role encompasses market research, product development, digital branding & promotion along with testing new concepts and opportunities regularly.
Role and Responsibilities
Market Research
- Research and gather data about similar (existing) products, potential markets, competitors, and market environment.
- Compile secondary data from sources such as the Bureau of Labor Statistics, IDC, Burning Glass Technologies and more.
- Program online surveys using CompTIA's web-based data collection applications.
- Process and analyze quantitative and qualitative data.
- Convert complex intel into comprehensible reports
- Develop solutions to complex business challenges for meeting market demands.
Digital Marketing
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
- Keep internal teams informed of potential market's preferences and proactively put forward new ideas, innovation to the product.
- Identifying detailed target audience personas, their online behaviors, record their interaction with the website
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Liaise with in house teams to ensure brand consistency.
- Stay up-to-date with digital technologies developments
- Identify advertising needs.
- Establish best practices in digital marketing
- Build strong clients relationships through social media interaction
Candidate's profile
- Relevant degree in Marketing, Advertising or a relevant field
- Proven work experience as a digital marketing strategist in a reputed organization.
- Experience implementing and optimizing Google Adwords campaigns
- Experience in web analytics tools like Google Analytics.
- Familiarity with web design and HTML
- An ability to handle data to work in quantitative research
- An analytical mind with methodical problem-solving skills
- Commercial awareness for work with corporate clients
- Excellent communication skills
- Accurate and clear written skills when producing questionnaires and reports
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
