IT Recruiter at BlueByte Technologies
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Digital Marketing Analyst - eCommerce (1-7 yrs)
- Collecting and analyzing customer, marketing, and web behavioral data.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Developing and presenting learnings from your analyses, including actionable insights and - recommendations.
- Developing digital campaign and web measurement strategies.
- Creating dashboards, data visualizations, and campaign and website performance reports.
- Monitoring and analyzing digital media and marketing trends.
- Communicating and presenting to colleagues, senior managers, and clients.
Digital Marketing Analyst Requirements:
- Bachelor's degree in marketing or a related field.
- Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
- Deep knowledge of digital marketing across social, display, and programmatic platforms.
- Strong analytical and strategic thinking skills.
- Ability to make data-driven decisions.
- Excellent interpersonal and collaboration skills.
- Strong communication and presentation skills.
- Create digital marketing campaigns.
- Ensure consistency in the brand messaging.
- Work with the sales team to coordinate marketing campaigns.
- Prepare emails and newsletters to send to current customers.
- Launch promotional offers and events to attract new customers.
- Optimise the business website to increase online traffic.
- Follow best practices for social media marketing on different platforms.
- Conduct regular audits for social media and website marketing performance.
- Maintain and monitor online listings across various e-commerce platforms.
- Track marketing metrics and analyze digital data to measure marketing success.
