Consultant at Credence Consulting
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Digital Manager - Fashion Vertical - Consulting Firm (7-10 yrs)
COMPANY :
- One of the most pre-eminent companies in the entertainment consulting industry.
- High on ambition, innovation and commitment.
- Track record of massive success.
- Several lines of business, each complementary to the other. Innovator, thought leader with focus on premium market segments.
- Access to the best minds and resources in the business, both internationally and domestically.
- Strong relationships with all partners in the eco-system, ranging from infrastructure. A culture of performance, teamwork and passion.
POSITION DESCRIPTION:
- Develop and execute a digital strategy and set goals to increase awareness and increase engagement for various businesses within the fashion vertical.
- Develop and manage the branded content strategy across multiple fashion verticals.
- Manage all social media channels including Facebook, Twitter, Instagram and Snapchat etc. across multiple fashion verticals.
- Develop and manage campaigns and contests to promote various activities within the fashion business. Work with agencies/vendors to create engaging multimedia content such as videos, graphics etc.
- Form key relationships with stakeholders (internal and external) to gain maximum value for the fashion digital assets. Monitor, report and recommend changes based on tracking of digital metrics using insights and analytics from various platforms.
Lead an internal team of digital resources to deliver set targets.
HIRING PROFILE:
- Post graduate in media/ communications/ advertising/ digital/ fashion 7-10 years of experience in digital marketing, with a natural and demonstrated inclination towards fashion.
- Understanding of the fashion industry and trends necessary.
- Good experience and knowledge of marketing new media products (websites and apps).
- Adept & active on social media platforms - Facebook, Twitter, Instagram, Snapchat etc.
- Excellent written and verbal communication.
- Person must be open to travel within India or overseas. A desire to produce outstanding output at all times.
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