Responsibilities: Campaign and Content Management

- Lead marketing campaigns throughout the process, including the creation of the content, creative, and campaign. Strive for flawless campaign delivery.

- Drive the process for planning, building, and launching marketing campaigns across multiple channels for both internal and external audience.

- Validate audience list for the respective campaign and keep up to date.

- Create and maintain marketing automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder

- Report end-to-end campaign performance.

- Should have experience designing landing pages for different campaigns like webinar, whitepaper promotion, lead acquisition.

- Liaise with designers and external agencies to ensure the campaign creative is conceptualized and approved for the internal and external stakeholders.

- Cross-team collaboration skills with a desire to have fun while doing your best job!

- Ensure all activities meet brand guidelines and meet legal & data protection/regulation requirements.

- Should be able to understand company products and develop messaging to promote these technology products.

- Work with cross functional team to gather content and consolidate for different types of marketing collateral.

- Hands-on in weaving engaging stories from existing patterns that would create a lasting impression.

- Listen to video recordings and develop content from videos for internal and external consumption in the form of PDF, explainer videos and infographics.

- Design content marketing strategies and set short-term goals.

- Deliver engaging content on a regular basis across several channels (Emailers / explainer videos / social media / Website / blogs & articles etc.)

- Should be able to develop engaging content to attract audience (in-bound marketing)

- Help organize webinars, workshops, and other marketing events.

- Create marketing communication draft for various email and social media campaigns.

- Develop different types of marketing collateral including emailers, explainer videos, magazines, social media content, website blogs & articles, Data Sheet, Case Study etc.

Qualifications and Skills :

- A technology/engineering degree together with post-graduation in marketing/marketing communication

- Have at least 5-7 years- experience of previous campaign management and content & collateral development

- Passion for marketing B2B transformational products

- Experience using marketing technologies such as: Sendinblue, HubSpot (preferably both).

- Strong campaign management skills, and ability to lead multiple priorities.

- Ability to develop flawless content and campaign.

- Require good understanding of HTML.

- Need to have decent understanding of designing responsive email templates, troubleshooting the rendering issues in the email template, update email templates as per campaign requirement.

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