Consultant at Innoquest Consulting
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Digital Content Writer - Non -Technical Sector - BFSI (3-7 yrs)
We are hiring for a leading international BPM organization in insurance domain.
Looking for someone with minimum of 3 years of experience in content writing.
Responsibilities :
1) Write and edit compelling content for digital properties, including new global and existing websites, using SEO best practices to engage audiences and drive leads.
2) Initiate and plan content from conducting research, gathering information and developing content briefs with stakeholders to interviewing stakeholders and reviewing drafts with stakeholders to approve optimized content including prototypes of content in Figma.
3) Work on day-to-day requests from stakeholders, such as reviewing, editing and optimizing new web content requests within Workfront.
4) Ensure your content uses the proper tone of voice and styles for each brand.
5) Use Google Analytics, search, business data, interviews and UX research data to improve and scale content across digital properties.
6) Work closely with the global web team, design, SEO, UX Research and Marketing leads across divisions and regions.
Position Requirements :
1) Bachelor's Degree and/or minimum of 5 years of experience working with digital marketing teams and stakeholders.
2) Must be fluent in English (UK and US) with exceptional written and oral skills and be able to meet with all levels of Sales and Marketing.
3) Prior experience as content developer within B2B/insurance and risk management highly advantageous.
4) Digital first expertise - developing content for global websites, from creating new content and writing for SEO to indicating topography styles and proofreading the site in preview environment for engagement and leads.
5) Skilled at collaborating with digital teams and marketing and sales stakeholders.
6) Tools and platforms the content team uses: Google Analytics, Figma, Smartsheets, Trello, Workfront with knowledge of: Marketing Cloud, Usertesting.com, Hotjar, and Qualtrics.
