- Hiring for a leading Digital PR and communications agency for the role of Digital Communications Stategist

Location : Mumbai, Lower Parel/ Delhi, Okhla/ Bangalore, Shivaji Nagar

- We are looking for a Digital Communications Strategist to join our teams in Mumbai, Delhi & Bangalore. You will be part of teams that will include researchers, data analysts, designers, copywriters, journalists, and influencer relations professionals.

- You will work with the team to analyze search and social media data, undertake industry research, understand the client's reputation opportunities and challenges, and create data-driven, counsel-led, impact-focused digital reputation solutions.

- You will work with copywriters, journalists, and designers to create a LinkedIn-first content strategy to create, curate, and cross-post long-form content for the company page and key CXO, employee, and influencer profiles. You will create infographics, carousels, animated videos, and newsletters to present complex facts and narratives in a compelling and engaging manner. Sometimes, this content will be repurposed for employee, customer, and stakeholder emailers. The content will link the company's initiatives to larger narratives around nation-building, ESG/ sustainability/ social impact/ governance, purpose/ leadership/ culture/ diversity, and digital transformation/ innovation/ market disruption.

Required Skills

- The ideal candidate would have developed social media marketing, content marketing, and influencer marketing skills, with a focus on B2B marketing and LinkedIn marketing

- They will be able to collaborate and nurture positive working relationships with clients, internal peers, and external partners

- They will demonstrate critical thinking, creativity, self-motivation, time management, and eagerness to learn new skills and mindsets

- Agency-side digital marketing experience is required

- Previous experience in creating content marketing strategies on these topics for websites, blogs, newsletters, or social media platforms will be valued

- Experience in doing social media marketing and content marketing for complex businesses like infrastructure, energy, healthcare, financial services, and education and new economy businesses like FinTech, HealthTech, EdTech, and EnterpriseTech will be useful

- Experience in participating in business development pitches will be highly valued

- Broad exposure to website design, marketing tech, SEO, and performance marketing will be useful

- We are looking for digital communications strategists who want to work with a team of research analysts, data scientists, designers, and journalists to create powerful work in important sectors and make a real impact on our clients- business

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