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Digital Campaign Manager - SAAS Product (2-5 yrs)
About Company : Our client is a marketing digital technology driven firm providing a Location Management solution for retail brands that builds their digital presence, enhances local SEO & drives new customers to their stores.
Profile: Campaign Management
Job Brief:
- Looking for a creative Campaign Manager/Performance Media buyer to plan, coordinate, implement and oversee various marketing campaigns for a range of products and services. The campaign manager's duties will include creating, managing, monitoring,Running Google, Bing, Yahoo search, display, shopping and Re marketing campaigns with the goal of software sales
- Should have past experience of media buy on different affiliate and ad networks to achieve.
- As a display campaign manager, the candidate should have solid experience in Display Advertising and Double Click Management with a customer service approach. The candidate should also have a clear idea of how display tools and platforms work.
- Ultimately, the candidate should be able to contribute to business growth through implementing the skills from past experience and improve and keep up with latest updates.
- Creating and handling Display campaigns
- Setup and/or manage a variety of digital display campaigns across programmatic sources, to ensure reach, efficiency and scale are met while hitting KPIs Monitor and analyze campaigns to meet lead goals
- Work with the team to develop creative assets, launch and optimize new campaigns on a reoccurring schedule
- Lead analysis of campaign results to direct managers and executive team
- Understand how products interact together and the need to collaborate in order to achieve alignment from Social, SEO, SEM, Search Display and Account Management.
Requirements:
- Proven 1-2 years of display advertising experience and success managing display campaigns
- Well-versed in performance marketing, conversion and online customer acquisition
- Up-to-date with the latest trends and best practices in display advertising
- Strong writing skills
- Strong analytical skills.
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