HR at Digital Aristotle Private Limited
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Digital Aristotle - Manager - Search Engine Optimization (4-5 yrs)
Key responsibilities:
- Build Google & Youtube SEO strategy from scratch for Byju's doubt solving platform
- Create processes to automatically index URLs on Google & Youtube
- Implement all the latest SEO strategies including PWA, AMP, QnA Schema, and others which are relevant for SEO for question answering platforms
- Perform analysis of google trends around keywords, questions, textbooks for the performance of types of content
- Execute all the ad hoc SEO tasks like link building, identifying content gaps, content review and frequent monitoring of search engine performance across Google & Youtube
- Review the business's content on a regular basis to identify opportunities, points of improvement, and creative solutions for the business's SEO objectives
Requirements:
- Prior experience in managing an entire platform/website/web app for both Google & Youtube SEO
- Prior experience in content marketing, content growth, and SEO with demonstrable results
- Understanding of analytical tools such as SEMrush, SEOMoz, Omniture, Google Analytics, Coremetrics, Webmaster tools, Buzzstream, Screaming Frog, Majestic, Moz
- Working knowledge in HTML, Java-script, AJAX CSS, Flash, and other valuable media technologies
- Ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, etc.
- Deep understanding of mobile strategy, mobile-first indexing, and how it relates to SEO
- Solid grasp of how question answering platforms manage & improve SEO
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