DigitalAPICraft is a successful and quickly growing international brand specializing in end-to-end digital transformation solutions and services. We are looking for an individual to fill a role that closely functions with the marketing and product team to help craft the content product messaging and content distribution.

Title : Content Marketing Specialist

Location : India (Bangalore preferred)

Type : Full-time Employee

Experience : 3-9 Years

You will be responsible for:

- Creating tech content for social media distribution and sales enablement - compelling blogs, white papers, articles, ebooks, and web content, to name a few

- Running DAC's Social Media Platforms (Facebook, Twitter, LinkedIn, etc.) and content delivery on these platforms

- The company website and manage the messaging and tweaking them to get better reach. Good Knowledge of SEO, Keyword Placement, HTML Tags, and ability to write suitable and targeted Page Title, Meta Descriptions, Alt Tags, etc. is preferred

- Creating presentations for sales pursuits and pitches. A good hands-on experience with ppts or any design tool is desired

- Own and run online webinars with internal tech specialists or industry thought leaders to promote our product and services

- Storyboard and create product videos for marketing and sales purposes.

Position Requirements:

- BA/BS/MBA degree preferably in business and/or marketing with exceptional content creation skills and work experience.

- 3-8 years relevant marketing experience in the IT space

- Prior experience in SaaS space is a Plus. Exposure to IT solutions & services and a demonstrated ability to pick up new concepts quickly.

- Experience in working on product messaging, social media content, pitch decks, blogs and whitepapers is key

- Ability to handle multiple priorities and effectively manage expectations while meeting deadlines

- Excellent with presentations (ppts), and digital asset creation

- Experience working on marketing automation tools, social media tools and design tools

- Target driven with the mentality to always smash targets

- Detail orientated with strong follow-up skills.

- Excellent communications skills, both verbal and written

- A strong work ethic coupled with a confident marketing mindset

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