Senior PR Manager at Digimoco Software Pvt Ltd
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Digimoco - Manager - Digital Marketing (3-5 yrs)
Job description for Digital Marketing:
- Planning digital marketing campaigns, including web, SEO/SEM/ASO/SMO, email, social media and display advertising
- Designing, building and maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Adwords Account Management with 3x increase in Traffic & Conversions through Display, Search and PLA Campaigns
- Brainstorm new and creative growth strategies
- Regular Optimisation of Campaigns using Google Analytics Data
- Strategic Planning for Social Media Campaigns and Facebook Adverts to establish an alternate channel for Paid Campaigns
- Regular Calendar & Analysis of Email Marketing Campaigns for Transactional Mailers & Bulk Mailing Activities through platforms like Mailchimp, Netcore, Cheetah & Ongage
- Regular campaigns with Affiliates and Publishers to establish alternate and new channels of Customer Acquisition
- Understanding and Strategizing Customer Segmentation to re-target users through Display, Mobile Marketing and Onsite Marketing
- Analyse website requirements for online marketing including design & product level changes
- Expertise over tools such as MOZ, SEMRush, Mailchimp, BuzzSumo, Hootsuite, etc
- Must be updated with latest innovations and technology updates within the realm of digital marketing, Google certifications
- Should be creative to ensure user acquisition, retention and growth
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