DigiLantern - Manager - Social Media (3-4 yrs)
Social Strategist duties and responsibilities :
- Develop, implement and manage social media strategy
- Define the most important social media KPIs
- Develop, Implement and manage content strategy.
- Manage and oversee social media content, social media calendars, etc.
- Measure the success of every social media campaign
- Stay up-to-date with latest social media best practices and technologies
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Understand the brand, write social media content, social media blogging, copy and work with other
copywriters and designers to ensure content is informative and engaging for social media audiences
- Understand how to run & create social media advertising for better social media outreach.
- Understand and develop the new and updated Marketing strategy for clients.
- Monitor SEO and user engagement and suggest content optimization
- Communicate with the brand industry experts and influencers via social media to create a strong network
- Utilize social media analytics tools to track performance metrics and key performance indicators (KPIs).
- Generate regular reports on social media performance and provide insights for continuous improvement.
Social Strategist requirements and qualifications :
- Social Media Strategist using social media analytics for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best platforms
- Understanding of SEO, Impact of social on SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- 3-4 years of prior Social Media Management experience would be preferred.
- Good understanding of social media content optimization
- Excellent multitasking skills
- Creative thinker and problem-solving skills
- Good time-management skills
- Great interpersonal, presentation and communication skills
- Excellent Communication Skills
- Bachelor's degree in Digital Marketing, Marketing, Communications, Business or related field
