About Company :

DigiLantern is a web and mobile app development company that specializes in digital marketing. We offer our clients 360- solutions, which include website design and mobile application development, SEO services, content writing, social media management, graphic design, photography, videography, and video editing. We serve clients from a variety of industries in North America and are expanding our team with a focus on the US and Canada markets.

Our fundamental key metrics are based on research, comprehension, brainstorming, creation, and optimization. We strongly believe in being held accountable for our actions. You can learn more about us at: https://www.digilantern.com.

Job Description - Social Media Executive

About the role :

We are looking for an experienced, passionate, and creative Social Media marketer to join our team. In Social Media Management, you will be responsible for developing and implementing Social Media strategy for clients.

Social Strategist duties and responsibilities :

- Develop, implement and manage social media strategy

- Define the most important social media KPIs

- Develop, Implement and manage content strategy.

- Manage and oversee social media content, social media calendars, etc.

- Measure the success of every social media campaign

- Stay up-to-date with latest social media best practices and technologies

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Understand the brand, write social media content, social media blogging, copy and work with other

copywriters and designers to ensure content is informative and engaging for social media audiences

- Understand how to run & create social media advertising for better social media outreach.

- Understand and develop the new and updated Marketing strategy for clients.

- Monitor SEO and user engagement and suggest content optimization

- Communicate with the brand industry experts and influencers via social media to create a strong network

- Utilize social media analytics tools to track performance metrics and key performance indicators (KPIs).

- Generate regular reports on social media performance and provide insights for continuous improvement.

Social Strategist requirements and qualifications :

- Social Media Strategist using social media analytics for brand awareness and impressions

- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best platforms

- Understanding of SEO, Impact of social on SEO and web traffic metrics

- Experience with doing audience and buyer persona research

- 1-3 years of prior Social Media Management experience would be preferred.

- Good understanding of social media content optimization

- Excellent multitasking skills

- Creative thinker and problem-solving skills

- Good time-management skills

- Great interpersonal, presentation and communication skills

- Excellent Communication Skills

- Bachelor's degree in Digital Marketing, Marketing, Communications, Business or related field