Job Description

Are you a talented and creative Product Marketing Executive looking for your next challenge? We need someone like you to join our team and take charge of our marketing initiatives. You will promote our products and services and drive sales growth. Your responsibilities will include developing and executing marketing plans that increase product and service recognition, engagement, and revenue. If you are a proactive individual passionate about product promotion and deeply understand customer needs, we would love to hear from you. Please take advantage of this exciting opportunity to make a real impact in our company!

Roles and Responsibilities:

Product Positioning and Messaging : Develop compelling and clear messaging that communicates our products' unique value and benefits to customers and target audiences.

Market Research : Conduct in-depth market research to identify trends, competition, and customer insights. Use this data to shape product marketing strategies.

Content Creation : Create engaging content, including product collateral, sales materials, blog posts, social media content, and more, to market our products effectively.

Product Launch : Plan and execute product launches, coordinating cross-functional teams to ensure successful and impactful releases.

Sales Enablement : Develop tools and resources to empower the sales team with product knowledge and training to drive sales and customer retention.

Customer Engagement : Develop strategies to engage and retain customers through targeted campaigns, feedback collection, and customer communication.

Analytics and Reporting : Use data and analytics to measure the effectiveness of marketing campaigns and continually optimize strategies for better results.

Collaboration : Work closely with the sales teams and other departments to align marketing efforts with company goals.

SEO industry programs, Experience with on-page off-page SEO and tools such as Google Analytics

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).

- Proven experience in product marketing or related roles.

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving skills.

- Ability to work both independently and as part of a team.

- Creative thinking and ability to develop innovative marketing strategies.

- Proficiency in marketing tools and software.

- Strong project management and organizational skills.

- Knowledge of any CRM tool is a plus.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.