Company Name - DianApps Technologies

Company Profile - https://dianapps.com/

Designation - Business Development Lead

Location - Jaipur and Gurgaon

Roles and Responsibilities :

Lead Generation & Market Research :

- Identify and generate new business opportunities through comprehensive market research, networking, and targeted cold calling.

- Stay updated on industry trends, competitors, and market conditions to adjust strategies and remain competitive.

Email Marketing Campaigns :

- Develop, execute, and manage targeted email marketing campaigns to generate leads, nurture prospects, and drive sales.

- Create compelling content and design email sequences that resonate with potential clients.

Cold Emailing :

- Craft personalized cold emails to engage prospects, initiate conversations, and set up meetings.

- Utilize A/B testing to optimize open rates, response rates, and conversions.

Client Relationship Management :

- Develop and maintain strong relationships with potential and existing clients.

- Prepare and deliver proposals, negotiate terms, and close deals to achieve and exceed sales targets.

Sales Funnel Management :

- Track and analyze the performance of email campaigns and manage interactions with potential clients using CRM tools.

- Ensure a seamless transition of leads through the sales funnel.

Presentations & Product Demonstrations :

- Conduct presentations and product demonstrations to prospective clients, showcasing the value of our IT services and solutions.

Collaboration with Marketing :

- Work closely with the marketing team to create and execute effective lead generation campaigns, leveraging insights from email marketing performance.

Reporting & Analytics :

- Provide regular reports on sales activities, pipeline status, campaign performance, and forecasts to senior management.

- Use analytics to refine strategies and improve campaign outcomes.

Networking & Industry Representation :

- Participate in industry events, conferences, and trade shows to represent the company and network with potential clients.

Requirements :

- Education : Bachelor's degree in Business Administration, Marketing, or a related field.

- Experience : 4 to 5 years of proven experience in business development, sales, email marketing, and cold emailing, preferably within a service-based IT company.

- Technical Skills : Proficiency in email marketing platforms (e.g., Gmass, Apollo), CRM tools (e.g., Salesforce, Zoho CRM), and data analytics tools.

- Sales Track Record : Proven track record of achieving and exceeding sales targets.

- Communication & Presentation : Excellent communication, negotiation, and presentation skills.

- Client Relationship : Strong ability to build and maintain client relationships.

- Analytical Mindset : Strong analytical skills for interpreting data and optimizing campaigns.

- Self-Motivation & Adaptability : Ability to work independently in a remote environment, adapt to changing market conditions, and manage time effectively.

- Willingness to Travel : Ability to travel as required to meet with clients and attend industry events.

Preferred Qualification :

1. Experience in a service-based IT company.

2. Knowledge of digital marketing and lead generation techniques.

3. Familiarity with the latest technology trends and their impact on businesses.