HR Executive at BetterLYF
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Dial My Angel - Head - Digital Marketing (4-20 yrs)
- Ideate, define and execute overall- marketing- strategy for the venture
- Drive all Business (B2B) and Individual (B2C) customer acquisition initiatives
- Generate sales through both offline and online initiatives
- Ideate and iterate sales funnel based on consumer insights
- Conceptualize and Lead development of ATL and BTL communication such as info-graphics, adverts, videos etc
- Lead Budgeting process for all marketing and sales activities
- Analyse consumer behaviour, segment and target consumers effectively.
- Lead both offline and online- marketing- strategy and delivery
- Manage Public Relations and Media
- Build and Lead team to deliver sales and marketing objectives
- Lead all CRM and customer engagement and retention initiatives and achieve a high LTV
- Identify un-served opportunities and create new business lines
What Are We Looking For :
- MBA preferably in Marketing & HR from Top Business School
- Excellent knowledge of key marketing concept and up-to- date with latest trends and best practices in Marketing
- Past Marketing Experience
- Strong Analytical Skill
- Excellent Communication Skills
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