Diageo - Assistant Manager - Customer Marketing/Trade Marketing (2-6 yrs)
Qualification:
MBA in Sales and Marketing
Experience:
- 2-6 years- experience in FMCG/Alco-Bev
Job Responsibilities :
Outlet management :
- Conduct market race with Sales team to evaluate and finalize the outlets
- Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
- Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
- Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc
- Collate and update TSEs & TLs monthly Scores in online & offline Portal
- Prepare and supervise contracts for rental outlets and get their approval through the legal team
- Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
- Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
Brand communication and visibility :
- Help SCMM develop brand communication options at various channels as per brand imperatives
- Co-ordinate with vendors to oversee execution of signage in the state.
- Execute agrees visibility strategy and track and monitor visibility execution
- Responsible for the choice of outlets for implementation along with the Sales team.
- Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.
Budget :
- Coordinate with the manpower agency for various activities eg. claim settlement etc.
- Ensure accurate spend of budgets at the state level.
Analytics :
- Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
- Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
