Deputy Manager at Dharampal Satyapal Ltd.
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Dharampal Satyapal - Manager/Deputy Manager - Media Planning (6-9 yrs)
Prefer candidates having exposure and working knowledge of TV media planning
- Analyzing Rates, Ratings, GRPs and CPRPs, Reach etc. of TV plans of different brands.
- Comparison of different media plans of different brands in terms of process, approach, rate comparisons etc.
- Analyse opportunities of consolidate buying at different channels bringing cost efficiency.
- Analyse digital media plans of different brands in terms of process, approach,rates etc. and evaluate opportunities of consolidation.
- Handling media operations of different brands under corporate marketing including DS Corporate brand.
- Handling performance marketing for different brands under corporate marketing which includes e commerce operations.
- Setting KPIs for different media agencies and analyse performance.
Incumbent should be versed :
- With latest media planning tools ,planning and buying parameters etc.
- Evaluation of media plans of different brands and plans consolidation bringing synergies in planning and buying.
- Developing systems of media plans as per latest industry practices
- Updating media plans and buying parameters as per latest industry practice.
- Media planning and buying for corporate marketing
Experience of working with some mid sized to big level media agency will be an added advantage.
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