10/10
Gaurav Negi
Digital Marketing Manager at DGTL360
Digital Marketing Manager at DGTL360
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DGTL360 - Analyst/Strategist - Pay Per Click (2-3 yrs)
PPC Analyst/ Strategist
Roles and Responsibilities :
- Use a data-driven approach via web analytics for monitoring and reporting of paid media campaigns
- Interface with account managers, and strategic leads to deliver for clients across a wide array of industries
- Work collaboratively with team members to create, implement, and measure online marketing campaigns
- Develop multi-channel paid digital media marketing campaigns and strategies, including search, display, discovery, performance Max, paid social video and mobile
- Daily monitoring of campaign management of paid social and/or search campaigns including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities.
- Experience with setting and managing to CPL / CPA targets in Google Ads, Facebook or other platforms
- Proven ability to construct a proper A/B testing approach from hypothesis generation through data gathering and conclusions
- Familiarity with how digital ads are served and tracked using pixels, URL parameters, etc.
- Perform On page and Off page SEO optimizations : keyword research, content gap analysis, meta data optimizations and competitive research
- Manage day-to-day paid media accounts and vendors
- Develop strategies to increase lead volume, decrease cost per acquisition and out-maneuver competition in a highly competitive market
- Strong ability to communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
Desired Candidate Profile :
- Ability to work in a fast-paced environment
- Being highly detail-oriented with high ownership
- Preferred experience range of 2-3 years
- Ability to work across teams and manage requirements across the organization
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