Head Business Development and Client Acquisition at Mega HR Consultant
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DGM - Sales - Ice Cream (15-25 yrs)
- Conduct thorough research and analyze sales & consumption patterns to create sales strategies for the general trade business
- Drive the implementation of the General Trade strategy to achieve the revenue targets from these partners/distributors
- Collect, analyze and monitor market trends, competitor strategies & design customer engagement strategies
- Assessment of revenue potential in particular markets
- Understand the requirements of customers & create a differentiated strategy to approach prospective customers and ensure conversion as per planned targets
- Design and formalize Schemes for Retail Trade
- Joint Business Planning with key accounts (A class outlets)
- New Product/ SKU Mix development for General Trade, deciding on strategy and annual marketing plans
- Prepare Annual Promotional calendar and drive execution
- Ensure alignment to the organization's strategy with respect to the Retail customers
- Be responsible for tie-ups up with all major distributors (regional & national) players
- Prepare region wise/account wise distribution plan
- Develop special sales promotion plans for key accounts and implement the same
- Create, maintain & leverage the prospective customer database to grow business
- Manage sales and distribution network of Company
- Revenue and bottom line responsibility
- Develop new business through focusing on untapped area
- Maintain and nurture good business relations with General Trade customers/distributors
- Increase sales and ensure long term channel capability as per organization process
- Ensure 100% collections as per the collection norms.
- Organize sales promotion campaigns, product launch demos, product displays etc.
- Manage financials of the key accounts (A Class Outlets)
- Coordinate with team to ensure timely deliveries and execution of orders
Rajesh Barve
9224598001
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