The incumbent would be Heading the vertical dedicated to expand reach of product offerings abroad, developing key strategies, value prepositions for NRI clientele and work closely with the marketing team to establish significant footprint in the international markets by means of channel partner development and expansion, go to market strategies, creating HNI database and brand building initiatives

Key responsibilities :

Defining international strategy :

- Developing long terms and short term strategy of expansion in international markets

- Understand product portfolio across the markets and purchase behaviour of customers to gain insights on the business

- Defining product specific target markets and preparing and executing go to market strategy for the same

- Creating value propositions for the NRI customers under the boundary conditions of pre-defined budgets and impact on profitability

- Creating NRI specific, dedicated customer service SOP and ensuring strict adherence of the same by the central and regional teams

- Creating a market specific team and championing them to formulate and drive the long term vision of the vertical

- Setting annual targets and developing efficient monitoring and tracking mechanism for the same

Competition tracking and benchmarking best practices:

- Listing major companies present in international markets and tracking their performances on regular basis

- Understand the best practices adopted by them and presenting the insights to senior management quarterly

- Ensuring International Sales becomes the best in market in next 2 years

Developing Business Partners to deliver results:

Channel Partners:

- Creating a team of dedicated Channel partners in all markets, ensuring best terms of engagements with them and leveraging Mahindra equity of trust, transparency and integrity through them

- Creating channel partner engagement program, CP loyalty, rewards and benefit program and institutionalization of the same

- Developing CP training module to ensure they deliver best experience to the customers

Existing Customers:

- Developing long term relationships with existing NRI customers and ensuring repeat sales and referral sales through them

- Creating customer loyalty and referral benefit schemes for NRI customers to ensure increased percentage contribution from oversees market

HNIs and Wealth Partners :

- Developing HNI data base and partnership with wealth groups and banks and devising value propositions for bulk bookings/down-payment bookings with the select clientele

Building Visibility :

International Marketing :

- To work closely with the Marketing team and share the nuances of the various international markets

- To focus on how to establish presence in the key international markets via various forms of mass media communication and direct reach-out programs

- To regularly monitor and track marketing overture effectiveness along with the team so plans are modified and changed as required.

- To plan and decide key events to participate in, which will help generate leads

- To consider establishing a parallel NRI centre catering to their needs.

Exhibitions :

To analyse and review the existing exhibition presence and to develop an annual international plan for all project presence as well individual project presence

- Building Relationships with various Sangams and Associations

To connect with existing customers and work on how to tie up with local events across the world so that the connect is established with relevant audiences

Budget Management and Travel :

The person would have to travel to build the relationships and generate sales. However the same would have to operate within the budgets defined and set for the year which would have to be monitored regularly

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