We are seeking a dynamic, highly skilled and experienced Social Media and Digital Marketing Expert to join our team.

- The ideal candidate will be responsible for leading our digital and social media marketing strategies, with a focus on driving engagement, increasing brand awareness, and generating leads. The role will involve managing various digital platforms, implementing SEO and SMO strategies, and executing campaigns effectively.

- Candidate will also develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness. As a Social media expert, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way.

Responsibilities:

1. Develop and execute comprehensive digital marketing strategies to drive online traffic and engagement.

2. Manage and oversee all social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.

3. Create engaging and relevant content for social media platforms to increase brand visibility and engage with our target audience.

4. Monitor and analyze social media metrics and KPIs to track performance and optimize strategies accordingly.

5. Implement SEO strategies to improve organic search rankings and increase website traffic.

6. Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

7. Collaborate with internal teams to develop creative assets for digital marketing campaigns.

8. Stay up-to-date with the latest trends and best practices in social media and digital marketing.

9. Provide regular reports and insights on digital marketing performance to senior management.

10. Collaborate with Marketing and Product development teams to create social 'buzz' regarding new product launches

11. To create and manage all social media ad Campaign to sustain an engaging audience experience and to increase audience satisfaction

12. To research and analyze social media trends to improve social media presence, campaign efficacy, and areas for social media improvement.

13. Administer all company social media accounts ensuring up-to-date content

14. Liaise with writers and designers to ensure content is informative and appealing

15. Stay up-to-date with new digital technologies and social media best practices