- Define and deliver marketing strategy, including marketing budget, integrated campaigns, branding (internal and external), digital marketing and performance metrics.

- Develop and execute product messaging alongside the product management teams.

- Lead the coordination of trade shows, marketing campaigns, advertisement strategy and product price list management

- Coordinate and deliver new product launches for products in close collaboration with product management teams to deliver our - go to market strategy- and product revenue goals.

- Develop KPI's to measure the current performance of marketing tools, drive for continual improvement and share best practices.

- Manage label and packaging design to ensure alignment with our brand and regional regulations.

- Provide guidance to the product and manufacturing units with required changes.

- Build on existing marketing processes, share best practices and improve execution consistency.

- Coordinate integrated digital marketing content for website, blog and social media. Manage backlog of content, proof and launch content on a regular basis.

Knowledge, Skills, & Abilities :

- Must possess excellent communications, interpersonal and leadership skills.

- Must have in-depth knowledge of material testing applications, target markets or quality control.

- This knowledge level is acquired via completion of Engineering degree as well as approximately 5+ years of marketing, product management and/or sales experience in a manufacturing company environment. Advanced technical or business-related degree an advantage.

- Must have in-depth understanding of, or experience in, consumables and capital equipment sales, preferably with material testing equipment. Experience should include all aspects of distribution including direct and distribution and over multiple industries such as government and industrial.

- Strong attention to detail and organizational skills with the ability to manage multiple priorities independently.

- Have an understanding of customer's buying cycle and decision-making process.

- Must have a passion for technology and innovation.

- Must have a good working understanding of selling and marketing in a global environment.

- Must be a strong developer of talent with previous personnel management experience.

- Expert in MS Office Word, Excel, PowerPoint, Adobe Creative Cloud, Content Management Systems,Marketing Automation.

- Proficient in Google Analytics, Salesforce Cloud.

- Strong writing and editing skills.

- Willing to travel.

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