Recruitment Manager at The IBC Group
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Deputy Manager/Manager - Digital Marketing - Retail/FMCG/Banking (4-10 yrs)
Role: Deputy Manager/Manager - Digital Marketing - Retail/FMCG/Banking
Job Location: Mumbai
Salary: Budget would be INR 8 LPA to 14 LPA.
Planning/ Strategy:
1. Understands and implements the 3-1-Q plan.
2. Execution of the quarter-on-quarter plan.
Key functional responsibilities
3. Manage all social media activities on multiple platforms
4. Manage the content strategy across all websites and ensuring that execution is in-line with plans
5. Manage communication as well as design on all company websites and apps
6. Develop and expand the brand's social community and blogger outreach initiatives.
Expand social media footprint beyond FB, TW, YT
7. Manage the digital brand calendar
8. Ensure reporting from agencies is as per management requirements and as per timelines
9. Use ORM Tools to manage feedback on Online media
10. Manage digital agencies in executing the digital strategy, manage day-to-day relationship and supervise their work
11. Pursue significant business opportunities and added-value programs via media partnerships.
12. Monitor the social media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.
13. Deploy research tools on our own media assets to gather consumer insights.
14. Work with company research and strategy team to create a continuous plan.
Process Improvement & Operational Efficiency:
Train the marketing team on digital and social media management and relevant policies.
Stakeholder Interactions (Within the Organization):
1. Internal functions like Operations, Finance, Consumer & Business Insights, Regional Marketing
2. Marketing Team
3. Agencies/Vendors
Educational Qualification : MBA - Marketing
- Specific Certification (if Any) Short duration course from a recognized MBA college in Digital Marketing is preferred
- Preferred Total Experience: 5- 8 Years
- Preferred Relevant Experience: Minimum 3 years experience in handling Digital Marketing for a Retail/FMCG brand
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