HR - Logistics at Impeccable HR Consulting
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Deputy Manager - Digital Marketing (3-15 yrs)
Deputy Manager-Digital Marketing
A. Websites :
1. Maintenance and up gradation of company.
2. Technical integration including Chatbots, to enhance user experience
3. Re-engineering company website as - Business Enabler- to help various divisions garnering more business
B. Intranet (Sharepoint) :
1. Maintenance and up gradation of Sharepoint on a daily basis
2. Closely work with internal team to make Sharepoint relevant and engaging for targeted audience
C. Customer Relationship Management:
1. Readiness for campaign module through Microsoft CRM & other service providers
2. Enablement and maintenance for all digital solutions for better engagement with customers e.g. bulk emailing, bulk SMS, automation of e-mailers, building customer journey etc.
D. Digital Marketing :
1. Build digital campaigns in liaison with brand managers as well as divisional heads
2. Creation of microsites, webpages for digital campaigns
3. Tracking in terms of leads generated and lead closures with the respective stake holders
E. Social Media Marketing :
1. Strategize social media marketing for social media handles (Facebook, Twitter, LinkedIn, YouTube etc.)
2. Optimize campaigns and increase no. of followers organically & inorganically
3. Employer branding in liaison with HR
F. SEO :
1. Ensuring targeted keywords ranking on Google's first page, organically
2. On-page & Off-page Optimization of webpages.
3. Tracking & generating reports through various modules for organic traffic
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