Senior Associate- Talent Acquisition at Zyoin Group
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Deputy Manager - App Marketing (2-18 yrs)
Qualifications Post Graduate
Experience
- 2-6 years of overall experience in digital marketing with 4-5 experience in app marketing with a solid foundation. Have demonstrated familiarity with industry trends, challenges, and best practices.
- Experience with tools like Google Analytics, Firebase, etc. to analyse user behaviour, track KPIs, and optimize app performance.
- Experience in using MMPs for tracking app installs, attribution, user engagement, etc.
Functional Competencies
- Strong analytical skills and proficiency in using marketing tools.
- Exposure to customer data platforms, marketing automation tools for email, SMS,WhatsApp, push notification campaigns
- Demonstrated expertise in mobile app advertising
- Proficient in media strategy, optimizing media budgets and experience in campaign execution and placements.
- Having strong data analysis capabilities and effectiveness at using analytics for informed decision-making.
Behavioural Competencies
- Excellent communication and collaboration skills for working with cross-functional teams, stakeholders, and agencies.
- Staying updated about app trends, emerging technologies, and user preferences.
- Leading and motivating teams to execute campaigns successfully
