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28/08 Rohit Raj
Senior Associate- Talent Acquisition at Zyoin Group

Views:53 Applications:27 Rec. Actions:Recruiter Actions:0

Deputy Manager - App Marketing (2-18 yrs)

Chennai Job Code: 341444

Qualifications Post Graduate

Experience

- 2-6 years of overall experience in digital marketing with 4-5 experience in app marketing with a solid foundation. Have demonstrated familiarity with industry trends, challenges, and best practices.

- Experience with tools like Google Analytics, Firebase, etc. to analyse user behaviour, track KPIs, and optimize app performance.

- Experience in using MMPs for tracking app installs, attribution, user engagement, etc.

Functional Competencies

- Strong analytical skills and proficiency in using marketing tools.

- Exposure to customer data platforms, marketing automation tools for email, SMS,WhatsApp, push notification campaigns

- Demonstrated expertise in mobile app advertising

- Proficient in media strategy, optimizing media budgets and experience in campaign execution and placements.

- Having strong data analysis capabilities and effectiveness at using analytics for informed decision-making.

Behavioural Competencies

- Excellent communication and collaboration skills for working with cross-functional teams, stakeholders, and agencies.

- Staying updated about app trends, emerging technologies, and user preferences.

- Leading and motivating teams to execute campaigns successfully

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