Deputy General Manager - Sales - Brand Promotion - Media (10-12 yrs)
Deputy General Manager - Brand Promotion - Media
Responsible for ideating, creating and selling brand promotions (BP) to clients based on the content opportunities available in specified newspaper supplements of the group. The role includes evangelizing the brand solutions approach to prospective clients. The role would have revenue responsibility.
Details :
- Monetize the Brand Promotions offerings (Native advertising/content led integrations) nationally
- Guide and ratify the BP ideas offered by the team to prospective clients based on content opportunities
- Provide advice and guidance to the team in processing client briefs for BP, when such requests come from the client
- Explore with editorial, additional content ideas for enhancing BP offerings
- Liase with senior editorial team for smooth and high quality implementation of BP ideas
- Liase with the person assigned for pricing decisions of BP
- Creating & maintaining good relationship with clients
- Maximize business by ensuring network deals and adding Hindi publications wherever possible
- Ensure offerings are being ideated and created for the client on the basis of content opportunities/client briefs
Knowledge set required :
Minimum exposure of 5 years in a Selling function, ideally of a Media product. Preference would be given to candidates with experience in :
- Media Corporate sales function
- Client Servicing
- Similar experience in the past
Leadership & behavioral competencies :
- Entrepreneurial attitude with good communication skills
- High drive & process orientation with ownership/passion for the job
- Be energetic and passionate about their product speciality
- Ability to maximize revenues through editorial promotions
- Ability to think creatively and out of the box
- Be able to work well with a wide range of people from different part of the business
- Be able to manage different projects at the same time
- Good understanding of the Market
- Integrity towards the organization
- Smart and pleasing personality
- Very aggressive and be able to coordinate with multiple departments
- Ability to network well within clients and agencies & also know about forthcoming campaigns
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