Managing Director at Options Executive Search Private Limited.
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Deputy General Manager - Marketing - FMCG (8-12 yrs)
Our client is an FMCG company -that has constantly evolved keeping in sync with the changing consumer tastes.
We are looking for YOU to be responsible for :
- Developing overall brand plans for brand growth through integrated marketing plans
- Monitoring overall health of the brand through market visits, interaction with SalesForce and brand target achievements
- Liaise with social media team to own social media presence for the brands of the company, ensuring consistent visibility and relevant communication to aid brand visibility and engagement
- Conducting market research - execution and report results from surveys, polls, and other market research for the brand.
- Plan and supervise market activation at the Micro and Regional level
- Assessing the effectiveness of advertisements & Sales Promotional activities.
- Ideally, we expect you to be an MBA with 7 to 10 Years of experience in handling mainline FMCG categories/ brands and familiar with local languages (Malayalam/Tamil).
- And have prior experience in planning and executing marketing campaigns across different online/offline mediums.
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