Profile - Delivery (Manager/Sr. Executive) - Lead generation

Overview :

As the Delivery profile at Click Orbits, you will be instrumental in designing and executing high-impact campaigns to drive lead generation, engagement, and retention for our clients. Leveraging your expertise in advertising, analytics, and conversion optimization, you will develop and implement innovative strategies to maximize events while optimizing return on ad spend (ROAS).

Key Responsibilities :

1. Develop and execute end-to-end campaigns, including planning, implementation, optimization, and performance analysis.

2. Collaborate with internal teams to understand objectives, target audience, and key performance indicators (KPIs) to inform campaign strategy and handling Publisher Onboarding, Engagement and Retention.

3. Utilize a mix of channels and tactics to drive leads, including affiliate channels, Programmatic buying.

4. Conduct in-depth audience segmentation and targeting to reach relevant users and maximize campaign effectiveness.

5. Monitor campaign performance in real-time, analyzing key metrics and identifying opportunities for optimization and improvement.

6. Acquiring potential partners and negotiating terms with all new and existing publishers and forming/negotiating strategic alliances with new and existing online partners.

7. Provide operational and monetization plans for campaigns and clients.

8. Integrate and Implement the publishing tools and best practice system.

9. Finding and strategizing new sources of inventory for performance campaigns.

10. Provide regular performance reports and insights to clients, highlighting campaign results, key learnings, and recommendations for future optimizations.

11. Stay informed about industry trends, best practices, and emerging technologies in mobile app marketing, incorporating innovative strategies into client campaigns.

Qualifications :

1. Bachelor's degree in marketing, advertising, business, or related field will be a plus point.

2. Proven experience in lead generation, user acquisition, and performance-based advertising, preferably within a digital agency or direct clients.

3. Strong understanding of advertising platforms and technologies.

4. Excellent analytical skills, with the ability to interpret data, identify trends, and optimize campaigns to achieve client objectives.

5. Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

6. Results-driven mindset, with a focus on delivering measurable outcomes and driving continuous improvement in campaign performance.

7. Passion for digital advertising technology, marketing, and innovation, with a proactive approach to learning and staying updated on industry trends and best practices.