Definks - Lead - Digital Marketing (1-2 yrs)
Requirements :
Your responsibilities will include :
- Owning organic communication channels to parents - Chatbots, Email Marketing, WhatsApp
- Creating & executing effective marketing campaigns on the channels
- Reporting on channel-wise marketing KPIs like reach, open rate, CTR, etc. and growing them MOM
- Experimenting with parent audiences and communications to get them to interact with the brand
- Drive marketing programs that are highly targeted to our parent and prospective parent audience
- Running monthly customer feedback analysis to help increase the customer experience
- Establish processes for monitoring, measurement, and optimization through institutionalizing performance metrics that correlate to business impact
- Drive marketing efficiencies and reach through continuous communication testing (a/b), innovation using different communication flows and formats
- Analyse sales funnels, trends & understanding customer behaviour
- Research & implement marketing tools to boost our promotional efforts
Ideal Candidate :
- 1-2 years of hands on experience in running email campaigns
- Expertise in using email marketing tools like Mailchimp, etc.
- Experience in handling large-scale campaign planning, optimization for brand impact
- Strong Data-driven orientation and analytical mindset with a focus on ROI
- Experience in building chatbots is an added plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
