As a Brand Associate at Definer Brands, you will play a crucial role in helping our clients define and shape their businesses to become the winning brands of tomorrow. In this role, you will be working closely with the founder of Definer Brands and will be responsible for working on research and problem-solving for the implementation of brand strategies that help our clients grow their businesses.

We are looking for someone who has a passion for research, especially secondary web-based research, and a desire to learn new ways to understand consumer behavior and its impact on business. As an entrepreneurial-minded individual, you will demonstrate a proven ability to take initiative and work independently.

Responsibilities :

1. Conduct extensive research and analysis to understand the client's business, industry, and market landscape based on set metrics.

2. Collaborate with senior team members to develop and implement brand strategies that align with the client's business objectives.

3. Conduct competitive analysis to identify opportunities and threats in the market.

4. Develop brand positioning and messaging frameworks that resonate with the target audience.

5. Support the development of brand identity and visual systems, and working with the design team for creating guides, content strategy and other brand implementation guardrails.

6. Work on buying behaviour funnels and conversion optimization using tools like figma.

7. Collaborate with internal and external teams, such as designers, and developers, to execute brand strategies.

8. Assist with the preparation of client presentations and reports.

9. Stay up-to-date with industry trends and best practices in digital marketing tools and methodology.

Requirements :

- Bachelor's degree in business, marketing, masscom or a related field

- Minimum 1-5 years of experience in brand communication, planning or marketing

- Strong research skills and a passion for learning

- Exceptional ability to own work and ability to work independently

- Excellent communication skills in both verbal and written formats

- Strong understanding and interest in business models, category creation, and consumer behavior

- Ability to collaborate effectively with internal teams and clients

- Strong problem-solving skills and attention to detail

If you are a self-motivated, curious individual with a passion for brand building and a desire to work in a dynamic and entrepreneurial environment, we encourage you to apply for this exciting opportunity. Our organization is built on the pillars of candor, transparency, and honesty, and we expect our team members to embody these values. The most important element of this role is an acute interest in learning, as consulting is about learning new things quickly and in-depth to add value to our clients' businesses.

About Definer Brands

- Definer Brands is a boutique brand strategy consulting firm working with MSMEs for focusing exclusively on the development and implementation of effective brand strategies for consumer-facing businesses.

- We are committed only to our clients' business transformation or enhancement to building frameworks, best practices and innovative solutions to operate better as a brand.

That means : We offer no social media updates, no media buying, selling, no advertising, no headhunting, no SEO, no PR, and no sponsoring.

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