HR at Deep Red Ink Consulting Private Limited
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Deepredink - Executive - Digital Marketing (1-4 yrs)
Are you a self-motivated, dynamic digital advertising professional? Do you enjoy launching result-oriented campaigns on online ad platforms? Are you someone who would love to crunch numbers to show that you have delivered qualified leads to customers?
If your answer is yes to the above questions, then please continue reading
Your Key Responsibilities :
- Create and optimize digital marketing campaigns to generate leads for our clients.
- Translate goals and objectives into actionable & measurable digital marketing programs including SEM, PPC, social, mobile, email, online media, website strategy, E commerce and other digital components.
- Develop and maintain PPC campaigns using Adwords, Facebook campaigns etc.
- Conduct keyword analysis and optimize ad copy to reflect the keywords and messaging.
- Balance the ad spend among various paid channels such as Google Adwords, Facebook etc.
- Ensure brand integrity and image is maintained.
Essential attributes, experience, and abilities :
- Training in digital advertising
- A strong passion for all things digital
- Previous proven experience in planning and allocating advertising budgets on various digital ad platforms
- An understanding of target audiences
- Measuring and tracking various campaigns
- Ability to turn campaigns around based on current insights and learning
- Knowledge of social media platforms, and the uses of social for marketing
- Ability to work to strict deadlines and campaign schedules.
Desirable :
- Previous experience working as a digital advertiser
- Keeps up to date with news and trends in the marketing and advertising sectors
- Applicants with 1-3 years of work experience are prefered
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