Job Title: Digital Marketer

Job Description:

We are looking for a results-driven Digital Marketer with at least one year of experience to join our dynamic team. As a Digital Marketer, you will play a crucial role in developing, implementing, and optimizing digital marketing strategies to drive online presence, engagement, and conversions.

Key Responsibilities:

1. Social Media Management :

- Create, curate, and manage engaging content across various social media platforms.

- Develop and execute social media campaigns to increase brand awareness and drive user engagement.

- Monitor social media channels for trends and opportunities.

2. Search Engine Optimization (SEO) :

- Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.

- Conduct keyword research and optimize content for search engines.

- Analyze and report on SEO performance metrics.

3. Paid Advertising

- Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and others.

- Monitor ad performance, adjust targeting parameters, and manage budgets to maximize ROI.

- Stay updated on the latest trends and innovations in digital advertising.

4. Email Marketing :

- Develop and execute email marketing campaigns to nurture leads and retain customers.

- Segment email lists based on audience characteristics and engagement levels.

- Analyze email campaign performance and implement improvements.

5. Analytics and Reporting :

- Use analytics tools to track and analyze the performance of digital marketing channels.

- Generate regular reports to evaluate the success of campaigns and provide insights for improvement.

- Make data-driven recommendations to optimize marketing strategies.

6. - Content Creation :

- Collaborate with content creators to develop compelling and relevant digital content.

- Ensure consistency in brand messaging and visuals across digital channels.

- Adapt content for various platforms and target audiences.

7. Stay Updated on Industry Trends :

- Stay informed about digital marketing trends, tools, and technologies.

- Recommend and implement innovative digital marketing strategies based on industry best practices.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- Minimum of one year of experience in digital marketing.

- Proficient in social media management and advertising platforms.

- Knowledge of SEO best practices and tools.

- Experience with email marketing platforms.

- Strong analytical and problem-solving skills.

- Excellent communication and collaboration skills.

If you have a passion for digital marketing, a proven track record of success, and the ability to thrive in a fast-paced environment, we encourage you to apply for this exciting opportunity to contribute to our digital marketing initiatives.