We strongly believe that beauty & personal care products should not be about fairy tale transformation, instead of about evidence-based scientific knowledge. So we took it upon ourselves to - Deconstruct- skincare, to place Information over Impulse. We have a thriving community and now we have launched our products, which are simple and straightforward.

Uniqueness Of Deconstruct

We believe in:

- Simple and straightforward skincare

- Chemicals are good / Science is cool

- Faster results through evidence-based Ingredients/actives

- No overnight transformation promise

About Founder

Deconstruct Skincare is founded by an IIT, INSEAD alumni and consumer brands specialist. Malini Adapureddy, has experience working in Kraft Heinz, P&G and Flipkart. She is looking to make information-oriented skincare purchases easier and efficacious.

Role: Content Lead- Skincare

Brand Outreach and Storytelling Specialist

Key Responsibilities

- Gather a deep understanding of the target audience across different touchpoints

- Connect and nurture loyal Deconstruct users as a growing brand community

- Build relationships with key influencers - including Deconstruct's own community and identify opportunities to leverage them as advocates and evangelists

- Create opportunities for community interaction and engagement for Deconstruct's users- including online events, webinars, etc

- Develop and execute marketing strategies and creative campaigns for such growth- including but not limited to forums, contests, giveaways, surveys, polls, etc.

- Interpret user data to identify the relevant brand and user stories

- Design creative narratives for storytelling via user-generated as well as curated content

- Paired with a photographer or videographer, gather stories that bring the Deconstruct brand to life and accomplish pre-determined communications goals

- Deliver packaged content and stories for defined marketing tactics

- Guide other content creators to bring about a consistent brand tonality and personality across all content platforms and formats

Required Skill Set : 

- Strong communication skills, both written and verbal

- A people person knows what makes people tick and have a natural charisma in building relationships

- Understands storytelling and marketing copywriting trends across varied media types

- Long-form content, SEO, and video production experience

- The ability to work autonomously and still be an excellent team player

- Proven ability to own and lead projects, which might also require a bit of team/people management

- Interest in the science of skincare and actives would be an advantage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.